PART 2.5 – The 6 pillars of your Business

The Message You Teach


Every one of us lives by several core messages.  You may not even know it, but most likely, you created your business from a core message.

Clearly articulating your core values will help you connect with your ideal customer.



The problem is that when we get caught in the grind of having a business, most of us forget our messages.  We forget our WHY.

Look at the difference between “I’m just a [insert your type of business here]” vs. really stepping in and owning it.

Which way do you want to run your business?

Take Action:

  1. List 7 – 10 messages you live by.  Write them imperfectly and live with them for a week or so.  See which ones really stand out.
  2. Edit down until you have three core messages.

This level of clarity isn’t just something you can whip up in a few minutes.  Give this some time. Write it down. Think on it for a while. Return and refine.

My two all time favourites

Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness.

Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too.

All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.

I have learned a deep respect for one of Goethe’s couplets:

Whatever you can do, or dream you can, begin it.
Boldness has genius, power, and magic in it!

― William Hutchison Murray

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.

It is our light, not our darkness that most frightens us.

We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’

Actually, who are you not to be?

You are a child of God. Your playing small does not serve the world.

There is nothing enlightened about shrinking so that other people won’t feel insecure around you.

We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us.

It’s not just in some of us; it’s in everyone.

And as we let our own light shine, we unconsciously give other people permission to do the same.

As we are liberated from our own fear, our presence automatically liberates others.”

― Marianne Williamson, A Return to Love: Reflections on the Principles of “A Course in Miracles”

other famous quotes 


“All our dreams can come true – if we have the courage to pursue them.” ~ Walt Disney

“The biggest risk is not taking any risk…. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” ~ Mark Zuckerberg

“In the middle of every difficulty lies opportunity.” ~ Albert Einstein

“Life is like riding a bicycle. To keep your balance, you must keep moving.” ~ Albert Einstein

“The greatest glory in living lies not in never falling, but in rising every time we fall.” ~ Nelson Mandela

“The way to get started is to quit talking and begin doing.” ~ Walt Disney

“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.” ~ Oprah Winfrey

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” ~ Bill Copeland

“Happiness is not achieved by the conscious pursuit of happiness; it is generally the by-product of other activities.” ~ Aldous Huxley

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” ~ Benjamin Franklin

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” ~ Thomas A. Edison

Congratulations! You have done the hard part!

Now for a bonus little treat: sit back and let your imagination free:



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