PART 2E – About your ideal client
The Message You Teach
Every one of us lives by several core messages. You may not even know it, but most likely, you created your business from a core message.
The problem is that when we get caught in the grind of having a business, most of us forget our messages. We forget our WHY.
Look at the difference between “I’m just a [insert your type of business here]” vs. really stepping in and owning it.
Which way do you want to run your business?
- List 7 – 10 messages you live by. Write them imperfectly and live with them for a week or so. Share them with us here. See which ones really stand out.
- Edit down until you have three core messages. Add them to your Foundation
And remember, this level of clarity isn’t just something you can whip up in a few minutes. The realtor in our example took her time with this. Give this some time. Write it down. Think
Congratulations! You have done the hard part!
Now for a bonus little treat: sit back and let your imagination free: