PART 2.4 – The 6 pillars of your Business
The Value You Deliver
Business is not about you, it’s always about your client. Look at yourself from your clients’ perspective – what is it they gain from working with you? Why should they pick you? What makes you the right fit for them?
It’s all about them. What do you offer that can make their lives better?
Do you know the answers to these questions?
- What makes me different from others who do what I do?
- What are my credibility factors?
- What unique experience do I have?
- What’s different about how I offer my services?
- What makes me specially wired for my ideal client?
- What processes do I use that make me stand out from others in my industry?
The answers to those questions are The Value You Offer.
Brainstorm:
Explore the Different Kinds of Value You Deliver.
List at least 5 different ways you serve your ideal client’s needs, i.e.
- your personal knowledge
- your professional knowledge
- your experience
- your unique skills
- your natural gifts & talents
- your ever growing expertise
Take Action
Explore the Different Kinds of Value You Deliver.
List at least 5 different ways you serve your ideal client’s needs, i.e.
- your personal knowledge
- your professional knowledge
- your experience
- your unique skills
- your natural gifts & talents
- your ever growing expertise
Then, take some time to answer these questions:
- How am I unique?
- What are my credibility factors?
- What unique experience do I have?
- What’s different about what I offer or how I offer it?
- What makes me specially wired for my ideal client?
- What processes do I use that make me different from others who offer similar results?
BONUS EXERCISE
1. List five to 10 friends. They could be family members, friends, or just anyone that knows you well.
2. Now, open up your email account and let’s send these emails right now. Don’t delay it until tomorrow. Don’t delay it until anything. We’re doing it right now. Here’s the email template: