To Niche or Not to Niche

To Niche or Not to Niche


I know that it is damn hard to niche down – well, I find it hard – why do I have to niche?

I want to help everybody! I can help everybody!

But can I really?

If you are like me then let’s do this together:


Why can’t I help everybody??                                                              


Think about it:


  1. Is it possible that there are people you and I can help better than others?
  1. And is it possible that there are people you and I actually cannot help?
  1. Who have you helped before that got the results you were hoping for/you promised and that really praised you for your services/work? That you enjoyed working with and you are proud of the outcome? 
  1. Who have you worked with before that was really difficult and in hindsight seems like you just wasted your time and energy on? 
  1. Write it down.



I am passionate about helping holistic entrepreneurs succeed; people who dedicate their lives to make the world a better place, by helping people feel good/better, overcome their fears and obstacles, heal from past traumas, free their self expression, grow and blossom and achieve their dreams and potential.


What you have to give is valuable. People need it. People want it.


The question is how will they find it/you?

How will you reach them?


To know how to reach the people who want/need your services you have to know who they are so you can know where to find them.

Seems logical, doesn’t it?


Right now, how many people do you know that could really benefit from what you offer?

How are you reaching them at the moment?

How do they find you at the moment?

Are you fully booked? If not, why not?


And that brings us back to the beginning of this article.

Who are the people you really can help make a difference in their lives with what you do?

  • where do they live, work
  • where do they hang out, who do they hang out with
  • age, gender, income
  • what are their dreams, aspirations, desires
  • what makes them feel good, what do they love doing
  • what do they hate, what is their number one pain right now, what keeps them up at night


How am I supposed to know all this, you’ll ask?

Try this: take your favourite client, the one that you had the most success with, the best results, the one whose life changed the way you promised it would …. And describe this person:

their personality, age, gender, work, habits, dreams, fears, income, what keeps them up at night,

what makes them happy, where they live, what they read, where they hang out (social media included), what they eat, what they buy, their typical day, what they believe in …

Maybe it helps to think about who you cannot actually help.

I did this first and it helped me then go on to the next step – who then, if not these people, can I help?

A few things that come up for me are:

I cannot help

  • people who don’t take their business seriously
  • people who don’t have a budget
  • people who don’t have time
  • people who are not committed to their business success
  • people who don’t believe they can do it
  • people who don’t follow my process
  • people who are not willig to make changes
  • people who don’t apply the strategy we designed for their business growth
  • people who are not willing to put themselves out there
  • people who want it all but don’t want to invest anything


Who I can help

People who

  • have goals
  • know they will get out what they put in
  • consistently take positive action
  • invest time and money into their business growth
  • follow the process
  • apply the strategy
  • are willing to make changes
  • are committed to their success
  • are willing to adjust, readjust, test, try again
  • know what they want, are clear about the value of their services (and if they are not I can help them get clarity – as long as they want it)


More specifically, the people who I can help better than others – because I am either a consumer of their services or really love and know what they do, or do/have done this myself –

  • coaches
  • consultants
  • therapists
  • retreat leaders
  • yoga teachers
  • people who work with horses (Equine Assisted Services/EFL)
  • retreat venues
  • event organisers
  • artists
  • creatives
  • women entrepreneurs


(mainly seems to be small businesses lead by women – main painpoint: not enough clients, not enough income, technophobes)

How can I help:

Offer an affordable format for small business owners to build success step by step over a period of time (i.e. one year)

  1. Start with a simple but elegant and attractive/effective website (fast turnaround for me and affordable for the client)
  2. Work a strategy over time to build following/create tribe and turn them into clients
  3. Reach – Interrupt – Educate – Engage: with quality content on a regular and consisten basis
  4. Test, tweak, change, update, add, improve, grow incrementally


Next: Are you clear about this: How do you help these people?

What is unique about your offer/services/approach?

What differentiates you from your competition?

Why should they choose you and not someone else?


Can you answer these questions in a 60 second speech?

Try it! Try it with a friend or record yourself and tweak and repeat until you come to the perfect little elevator speech, the one that makes you feel proud about what you do and who you do it for best, the one that you want to tell everybody.

Have fun with it!


There is a reason why you dedicate your life to what you do! What is it?

Are you ready to do the work to get clarity once and for all so you can switch on your turbo power and reach your ideal clients?

Then I want to share with you some of the best material I have collected from various experts that will help you step by step!

Go to

It’s free.

If you are like me you’ll have a look and say, this is great, I must do this sometime … Don’t be like me.

Just do it already.


As Goethe said:

“Are you in earnest? Seize this very minute:
What you can do, or dream you can, begin it;
Boldness has genius, power, and magic in it.
Only engage and then the mind grows heated;
Begin and then the work will be completed.”

Johann Wolfgang von Goethe


Are you a coach that wants to grow your business online?

 We’d love to see if we can help! 

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

I love helping yoga teachers, retreat leaders, holistic practitioners!


That’s how it all started for me: in 2010 I decided to organise a yoga retreat. So I needed a website.

My friend said, why don’t you do it yourself? It was a daunting idea at the time, but I gave it a go … with one platform first, but didn’t like it, then with another one and another one. Until I got the hang of it. I got into it so much I was still up at 4 and 5 in the morning working away!


Over the years I put a lot of time and passion into my yoga retreat business and website and people started asking me if I could do their website. They were all yoga teachers or therapists. I loved doing every single one of them, it came easy to me as I understood their business and their clientele and had done so much ground work on my own website. What works, what doesn’t work, what needs to be better etc.


When I moved to Tuscany definitely in 2016 (after a few years of back and forth between here and London and Greece) I decided to change my business focus from photography and retreats to website consulting and invested in some powerful education to make sure I would be able to offer the highest standard of services to my clients. The learning curve was steep and there is still and always a lot more to learn.


One of the things I became really passionate about as I dived deeper into everything to do with building a successful website was what I’d call “how to capture your ideal client at first sight”.


Think about yourself: How often do you abandon a website just seconds after finding it? And how often do you stay and really get into the content? What makes the difference between those that you abandon and those that you don’t? Are you aware of what it is that keeps you there? 


Now try this – find a subject you are interested in and google it. Or go look at your competitors’ websites. Find a website that you like and one that you don’t.


  • How does the website make you feel at first sight?
  • How does it do this?
  • Does it inspire trust?
  • Are the messages clear?
  • Are the offers clear?
  • Is it clear how they work?
  • Are you being led through to the information you wanted to find in the first place or is it difficult to find what you wanted to know?
  • Does it solve your problem?
  • Do you know what to do next?
  • Does it make you want to do something next?


How was that? Did it give you some new insight?

Maybe you have a few new ideas on how your own website should look and work.


I’ve put together a virtual workshop to help you prepare your website project.
In this online course I’ve collated various teachings of my favourite coaches.
It will help you get crystal clear on what you offer, what your goals are, who you can help best,  and how to get your message across to your ideal client so you can build trust and a tribe that will want to buy your services.

You can access this now for free – the only thing I ask you is to give feedback, so that I can continuously improve and help others to their success.


Cause I believe in a world where people are free to do what they LOVE doing, as this is their gift from heaven, and I believe that people who successfully do what they love doing make the world a better place!


Websites are a great vehicle for that. They make it possible for you to share your talents, offers and services with the world. And there is someone out there who needs exactly what You‘ve got to offer. So don’t delay. Start now!


Your Talent. Your Calling. Your Business.


Build Your Online Success – Step By Step

6 Ways Your Website Can Build Trust

Do you feel like your website is not really working for you? Are visitors abandoning quickly? Are you not getting the leads and conversions you want?



6 Ways Your Website Can Build Trust


  1. Homepage Design

We judge a book by its cover. We judge a business by its website. If the homepage is badly designed there is little chance that the visitor will stay and look any further into the offer. They assume that if your website is crap, you are crap. One click and you disappear – forever (as it is very unlikely they will ever come back). 8 seconds to make an impact. Positive or negative.

Your homepage is your book cover, your storefront. If your storefront looks inviting and promising the customer will walk into your store, browse and possibly sign up to your offers or come back again and eventually buy.

This is about design- your fonts, your colours – but also your messages, and how fast your website loads.
First impressions are paramount.

But don’t stop the good design at the homepage. I have seen many websites that had a great homepage, but when diving in deeper it looked like they had run out of steam or passion or interest … and so did I, as a consequence, as a visitor. Keep it consistent, appealing and compelling throughout your entire website.

Take Action: Imagine you are your ideal client. Start with your homepage and see how it makes you feel. Is it inspiring, does it make you want to do something? What does it make you want to do next?


  1. Transparency

This is your ‘About Us’ page. It’s your personal story. What makes you you, what got you into this business, why are you passionate about what you do, why do you offer what you offer … Why would someone want to work with you? Here your customer will find out if they resonate with you. Maybe a bit like a first date: will there be a second one?

Take Action: Check your About page. Does it clearly state your mission? Does it inspire trust? Does it speak to your ideal customer?


  1. Clarity

Be crystal clear on your offering. Make it easy for the visitor to find what they are looking for and lead them down the path where they can sign up to/buy your service.  Don’t just have lots of text on your website, push the client through your website to where they can find a solution to their problem. Create a pathway to success

Take Action: Check your offer: How clear is it? Do you tell your visitor how you work? Is it clear what benefits they will get through working with you/buying your products? Does your website lead them to the solution of their problem?


  1. Reviews

A review strategy needs to be part of your sales process.

Take Action: Get your business on Google My Business (good for local SEO!!).  Ask every client you have served to leave a review on your Google Business page. Drive traffic to it.


  1. Relevancy

Check your content. Is it still relevant to what you are doing/offering now?

Take Action: Go through each of your pages and update.


  1. Relaunch

Reboot and relaunch: get people’s eyes back onto your content. You can have the most amazing services and offers but if no one sees them no one can buy them.

Take Action: Once your website is all updated, get your content back out there. Drive traffic to it. Share on LinkedIn, Facebook, Twitter, Instagram (take a photo of your website and tell people about it, invite them to visit)

Need some help? If your website doesn’t tick all these boxes and you want to see what you can do, book a free Website Stimulator Session with me now.


Book A Website Stimulator Session

Have you left your website sitting there for a while and need a revitalisation?

Let’s have a look at what we can do.  

5 things you can fix on your website in the next week to get more clients

Stop wasting time on the Internet!

This is my hope for you. Like most business owners, you are probably distracted and overwhelmed by the possibilities of doing business online. It is true that the Internet is a game-changing tool for collecting leads, attracting customers, growing a business, finding staff, providing awesome customer service and building communities.

The aim of this short e-book is to cut through the clutter and give you some actionable steps that will make a real difference to how your website is performing for your business.

Is your website performing well?

If you’ve had a website for a while now and things aren’t happening as fast as you want, then I’d like to help you ACCELERATE your online results. WHY?

Because I believe that the people who successfully do what they LOVE doing make the world a better place!

I imagine a world where people can follow their dreams, use their talents, give the best of themselves to something they really believe in.

Websites are a great vehicle for that.

To have a beautiful website that gives you the confidence to show yourself and what you offer to the world is like putting the seed in the ground that, if nurtured, will grow and blossom and bear juicy delicious fruit.



I’d like to invite you to a free Website Accelerator Session where we’ll work together to:

  • Create a crystal clear vision for your ultimate website success and the results you’d like your business to achieve
  • Uncover hidden challenges that may be sabotaging your results and keeping your website hidden from your customers
  • Create a 3-step action plan to get you the results you want much faster
  • Leave this session inspired to turn your website into a highly profitable, revenue-generating machine

Do you want to take that leap and invest in yourself and in what you love doing?


As Johann Wolfgang von Goethe said:


Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.

If you’d like to take advantage of this very special, very limited, and totally FREE 30 minute Website Stimulator session, simply click here.

Since I’m making this offer for the first time right now and don’t know how intense the response will be, I can’t guarantee a free session for everyone.

I’ll take as many people as I can and then start a waiting list. You can expect to get contacted to schedule your session within the next 3 business days.

Again, to take advantage of this offer, simply click here to fill out a quick questionnaire and get the ball rolling.


PS: The sooner you take action, the sooner you’ll get results.


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