To Niche or Not to Niche

To Niche or Not to Niche


I know that it is damn hard to niche down – well, I find it hard – why do I have to niche?

I want to help everybody! I can help everybody!

But can I really?

If you are like me then let’s do this together:


Why can’t I help everybody??                                                              


Think about it:


  1. Is it possible that there are people you and I can help better than others?
  1. And is it possible that there are people you and I actually cannot help?
  1. Who have you helped before that got the results you were hoping for/you promised and that really praised you for your services/work? That you enjoyed working with and you are proud of the outcome? 
  1. Who have you worked with before that was really difficult and in hindsight seems like you just wasted your time and energy on? 
  1. Write it down.



I am passionate about helping holistic entrepreneurs succeed; people who dedicate their lives to make the world a better place, by helping people feel good/better, overcome their fears and obstacles, heal from past traumas, free their self expression, grow and blossom and achieve their dreams and potential.


What you have to give is valuable. People need it. People want it.


The question is how will they find it/you?

How will you reach them?


To know how to reach the people who want/need your services you have to know who they are so you can know where to find them.

Seems logical, doesn’t it?


Right now, how many people do you know that could really benefit from what you offer?

How are you reaching them at the moment?

How do they find you at the moment?

Are you fully booked? If not, why not?


And that brings us back to the beginning of this article.

Who are the people you really can help make a difference in their lives with what you do?

  • where do they live, work
  • where do they hang out, who do they hang out with
  • age, gender, income
  • what are their dreams, aspirations, desires
  • what makes them feel good, what do they love doing
  • what do they hate, what is their number one pain right now, what keeps them up at night


How am I supposed to know all this, you’ll ask?

Try this: take your favourite client, the one that you had the most success with, the best results, the one whose life changed the way you promised it would …. And describe this person:

their personality, age, gender, work, habits, dreams, fears, income, what keeps them up at night,

what makes them happy, where they live, what they read, where they hang out (social media included), what they eat, what they buy, their typical day, what they believe in …

Maybe it helps to think about who you cannot actually help.

I did this first and it helped me then go on to the next step – who then, if not these people, can I help?

A few things that come up for me are:

I cannot help

  • people who don’t take their business seriously
  • people who don’t have a budget
  • people who don’t have time
  • people who are not committed to their business success
  • people who don’t believe they can do it
  • people who don’t follow my process
  • people who are not willig to make changes
  • people who don’t apply the strategy we designed for their business growth
  • people who are not willing to put themselves out there
  • people who want it all but don’t want to invest anything


Who I can help

People who

  • have goals
  • know they will get out what they put in
  • consistently take positive action
  • invest time and money into their business growth
  • follow the process
  • apply the strategy
  • are willing to make changes
  • are committed to their success
  • are willing to adjust, readjust, test, try again
  • know what they want, are clear about the value of their services (and if they are not I can help them get clarity – as long as they want it)


More specifically, the people who I can help better than others – because I am either a consumer of their services or really love and know what they do, or do/have done this myself –

  • coaches
  • consultants
  • therapists
  • retreat leaders
  • yoga teachers
  • people who work with horses (Equine Assisted Services/EFL)
  • retreat venues
  • event organisers
  • artists
  • creatives
  • women entrepreneurs


(mainly seems to be small businesses lead by women – main painpoint: not enough clients, not enough income, technophobes)

How can I help:

Offer an affordable format for small business owners to build success step by step over a period of time (i.e. one year)

  1. Start with a simple but elegant and attractive/effective website (fast turnaround for me and affordable for the client)
  2. Work a strategy over time to build following/create tribe and turn them into clients
  3. Reach – Interrupt – Educate – Engage: with quality content on a regular and consisten basis
  4. Test, tweak, change, update, add, improve, grow incrementally


Next: Are you clear about this: How do you help these people?

What is unique about your offer/services/approach?

What differentiates you from your competition?

Why should they choose you and not someone else?


Can you answer these questions in a 60 second speech?

Try it! Try it with a friend or record yourself and tweak and repeat until you come to the perfect little elevator speech, the one that makes you feel proud about what you do and who you do it for best, the one that you want to tell everybody.

Have fun with it!


There is a reason why you dedicate your life to what you do! What is it?

Are you ready to do the work to get clarity once and for all so you can switch on your turbo power and reach your ideal clients?

Then I want to share with you some of the best material I have collected from various experts that will help you step by step!

Go to

It’s free.

If you are like me you’ll have a look and say, this is great, I must do this sometime … Don’t be like me.

Just do it already.


As Goethe said:

“Are you in earnest? Seize this very minute:
What you can do, or dream you can, begin it;
Boldness has genius, power, and magic in it.
Only engage and then the mind grows heated;
Begin and then the work will be completed.”

Johann Wolfgang von Goethe


Are you a coach that wants to grow your business online?

 We’d love to see if we can help! 

The best marketing technique and how to implement it

Here are some golden tips from one of the top marketing experts in the world, Neil Patel. 

1.  Define your core message

There has to be a point to the story – so people know why they should continue to follow you


2.  Decide what kind of story you’re gonna tell

·      One version of storytelling is to incite action – get other people to take action and do something. If you tell a story that motivates people, you can get them to take action.


·      Another way of storytelling is to tell people about yourself. 

You can have a story about yourself, ups and downs you went through, it could be motivational. When people get to know you, they relate more, they’re more likely to follow you. 


·      Conveying value is another way of telling a story

If other people believe in the same values as you do, they’re more likely to relate with you and follow you as well.


·      Educate and pass knowledge on.
When you educate and you’re passing knowledge on through a story, people are much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.


3.  Establish your call to action.


If you get people hooked with your story but then don’t tell them what to do you will not see any conversions. You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be. It doesn’t have to be a major commitment, it doesn’t have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.




Three quick bonus tips

When a good story includes these three main things, it does much better.


1.   You need to have characters.

This allows people to see themselves in the story and be part of it. Always have characters, and make them relatable.


2.   You need a conflict.


Without the conflict, there’s not going to be that hook that gets people in there waiting to figure out what’s happening next.



3.   You need resolution.

You got the conflict, you need the resolution to go with it.


Craft your compelling story

Whether you want to build your own website or hand it over to a professional there are things you must be clear about before you can start the project.

In this free course we have compounded the best actionable steps to prepare powerful content for your website and convey the value of your offer to your ideal custumer.


Jump on now – limited places and for a limited time.

10 things that a good story does

I’m listening to Seth Godin “Marketing – You can’t be seen until you learn to see” on audible (what a great way to get away from the screen and rest my eyes while still being ‘productive’ – I listened while walking here)

walking on the ancient walls of Lucca, Tuscany

and I loved this bit so much that I want to share it with you right now. Seth is actually quoting Bernadette Jiwa here, another interesting person to read.

10 things that good stories do:

  1. Connect us to our purpose and vision for our career and business
  2. Allow us to celebrate our strength by remembering how we got from there to here
  3. Deepen our understanding of our unique value and what differentiates us in the marketplace
  4. Reinforce our core values
  5. Help us to act in alignment and make value-based decisions
  6. Encourage us to respond to customers instead of react to the marketplace
  7. Attract customers that want to support businesses that reflect or represent their values
  8. Build brand loyalty and give customers a story to tell
  9. Attract the kind of like-minded employees we want
  10. Help us to stay motivated and continue to do work we are proud of

How inspiring is this?!

Have you written your story yet?

Here is another great worksheet to start you off if you haven’t already done it – go to Bernadette Jiwa’s website and sign up  to unlock the magic of your story! Do it!

And share your story with us! Love to read your comments below.

5 Reasons Why Small Businesses Need Websites

Do you run a small business and are not sure whether you should have a website?

In this article, USA TODAY CLASSIFIEDS BLOG explain that even the smallest business could benefit from having a website. Why?

5 Reasons Why Small Businesses Need Websites


1. Credibility – Consumers Expect Web Presence

2. Brand Development – A Strong Narrative Sells & Generates More Leads

3. Marketing – SEO Is a Marketing Powerhouse – Content Is a Commodity

4. Competition – Small Businesses Need to Compete with Consumer Expectations

5. Control – A Small Business Can Expand Beyond Local Borders




How often do you search for products and services online before looking in the Yellow Pages?

More times than not, you probably use the Internet for most of your needs as a consumer. Even the Yellow Pages made the big transition from print to cyberspace.

With everything going digital, how well are small businesses coping?

In short, businesses that have a web presence perform better than those that don’t. It seems that in this day and age, even the smallest of businesses could benefit from websites.


Here are 5 reasons why small businesses need websites!

1. Credibility

It’s more common for businesses to have websites than it is not to. As a result of this, consumers are generally turned off by companies that don’t have a web presence.

This is one of the biggest reasons why small businesses need websites.

A website not only puts the business out there and makes itself known. Because modern consumers expect it, it instantly gives a business credibility.

Consumers Expect Web Presence

Even businesses that do have websites can still leave bad impressions on web consumers.

Think about when you have come across outdated websites…

Old design and layout. Poor use of colors and font. Spelling errors. The whole nine yards of a bad website.

You probably click away every time you encounter one of these ancient sites.

And unfortunately, a lot of small business owners succumb to this because they don’t have the skills nor the time to design a functional website.

Luckily, website builders and developers can help businesses look both legitimate and professional. In the digital era, this is a wise and a practically necessary investment for both big and small businesses alike.

2. Brand Development

When people think of branding, they usually think about a logo.

It’s true that a logo is a big part of a company’s image. But it’s so much more than that.

A brand is the entity of a business. It’s what comes – and stays – alive in the minds of consumers.

It not only makes a business recognizable from the rest. It’s the personality that consumers come to know and trust.

A Strong Narrative Sells & Generates More Leads

A website is the most relevant and useful platform to make this personality known. There’s hardly a limit to how a company develops its brand online.

Businesses can both illustrate and reflect their brands with design, layout, and content. But most importantly, they can more easily tell their story.

People, in general, like stories. And consumers are the same way. When they buy a product or service, in a way, they become part of the brand and its story.

3. Marketing

Long gone are the days of billboard and radio advertisements.

Whenever a person searches for something online, they get a long list of websites to click on.

While this is great news for websites that rank higher, it’s not so good for those that rank lower. And small businesses are usually the ones that don’t fare well on search engine result pages.

With lower visibility, it becomes harder to compete and generate more web traffic. But with SEO and digital marketing, small businesses can rank higher.

SEO Is a Marketing Powerhouse

When a website is chock full of 404 errors and slow page loading times, web users are more likely to click away and move onto the next website.

This is one of the things that affect how a website ranks on search engines. Search engines not only favor websites with more web traffic. They also favor ones that maintain their web traffic.

Websites that implement strategic keywords in their web content tend to rank higher, as well. These keywords are the terms and phrases that web users search for.

Content Is a Commodity

The Internet is a trove of information. Because of this, information has become a commodity that’s both valuable to the consumer and a business.

Content is a big reason why small businesses need websites. And websites provide the most optimal space for content.

By providing information in the form of keyword content, businesses can better sell themselves to consumers. If the consumer “buys” into a business’s information, they’re more likely to end up buying the business’s actual products and services.

Keywords make up a large component in Google’s PageRank algorithm. By applying keywords into their content, websites optimize and make themselves more visible.

4. Competition

Competition is fiercely digital these days. This is a big reason why small businesses need websites.

The majority of small businesses have an online presence. Whether they have a website, social media accounts, or both, small businesses, in general, have caught on.

But those that don’t have a website simply can’t compete with the companies that do.

Online consumers are only going to see the businesses that have websites.

That means all other businesses that don’t have a web presence will stay in the dark. Meanwhile, businesses with websites will outshine them.

Small Businesses Need to Compete with Consumer Expectations

Additionally, consumers don’t take businesses seriously if they don’t have a web presence. To them, if businesses aren’t investing in web presence, they must not care about their performance.

To consumers, this translates into poor business. And they don’t want to waste their time and money on low-quality products and services.

Instead, they’d rather invest their money on something worthwhile. Or, at least, on a business that takes itself seriously.

5. Control

With websites, small business owners are at the wheel. They can drive and control what people see and how they’re perceived.

There is also a lot of data available on a website. It’s easy to see where your audience logs in from, at what time, and what they searched for to get there.

This is powerful for small business owners. There’s less guesswork and more concrete evidence on people’s behavior and thought patterns.

Website owners can see how long their audience stays logged onto a page. They can see which keywords they searched for. They can also see which sites they go to after theirs.

Social media and discussion forums have also made it easier to understand audiences. Business owners can then target their audience with engaging and well-researched content.

A Small Business Can Expand Beyond Local Borders

With web tools like Google Analytics, it’s possible for small businesses to see where their audience is logging in from.

Even if a local company can generate traffic from out of state (or even out of the country), why wouldn’t they try to sell that far beyond?

It means more eyes are seeing their business, and ultimately, more business is to be had.

Understanding Why Small Businesses Need Websites

29% of small businesses still don’t have a website. That’s more than a quarter of small businesses still left in the dark, unable to compete and get the recognition they deserve!

Do you own a small business? Are you part of the 29% that still doesn’t have a web presence?

Don’t let your business stay in the dark another day! Get your website up and running today.


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