To Niche or Not to Niche

To Niche or Not to Niche


I know that it is damn hard to niche down – well, I find it hard – why do I have to niche?

I want to help everybody! I can help everybody!

But can I really?

If you are like me then let’s do this together:


Why can’t I help everybody??                                                              


Think about it:


  1. Is it possible that there are people you and I can help better than others?
  1. And is it possible that there are people you and I actually cannot help?
  1. Who have you helped before that got the results you were hoping for/you promised and that really praised you for your services/work? That you enjoyed working with and you are proud of the outcome? 
  1. Who have you worked with before that was really difficult and in hindsight seems like you just wasted your time and energy on? 
  1. Write it down.



I am passionate about helping holistic entrepreneurs succeed; people who dedicate their lives to make the world a better place, by helping people feel good/better, overcome their fears and obstacles, heal from past traumas, free their self expression, grow and blossom and achieve their dreams and potential.


What you have to give is valuable. People need it. People want it.


The question is how will they find it/you?

How will you reach them?


To know how to reach the people who want/need your services you have to know who they are so you can know where to find them.

Seems logical, doesn’t it?


Right now, how many people do you know that could really benefit from what you offer?

How are you reaching them at the moment?

How do they find you at the moment?

Are you fully booked? If not, why not?


And that brings us back to the beginning of this article.

Who are the people you really can help make a difference in their lives with what you do?

  • where do they live, work
  • where do they hang out, who do they hang out with
  • age, gender, income
  • what are their dreams, aspirations, desires
  • what makes them feel good, what do they love doing
  • what do they hate, what is their number one pain right now, what keeps them up at night


How am I supposed to know all this, you’ll ask?

Try this: take your favourite client, the one that you had the most success with, the best results, the one whose life changed the way you promised it would …. And describe this person:

their personality, age, gender, work, habits, dreams, fears, income, what keeps them up at night,

what makes them happy, where they live, what they read, where they hang out (social media included), what they eat, what they buy, their typical day, what they believe in …

Maybe it helps to think about who you cannot actually help.

I did this first and it helped me then go on to the next step – who then, if not these people, can I help?

A few things that come up for me are:

I cannot help

  • people who don’t take their business seriously
  • people who don’t have a budget
  • people who don’t have time
  • people who are not committed to their business success
  • people who don’t believe they can do it
  • people who don’t follow my process
  • people who are not willig to make changes
  • people who don’t apply the strategy we designed for their business growth
  • people who are not willing to put themselves out there
  • people who want it all but don’t want to invest anything


Who I can help

People who

  • have goals
  • know they will get out what they put in
  • consistently take positive action
  • invest time and money into their business growth
  • follow the process
  • apply the strategy
  • are willing to make changes
  • are committed to their success
  • are willing to adjust, readjust, test, try again
  • know what they want, are clear about the value of their services (and if they are not I can help them get clarity – as long as they want it)


More specifically, the people who I can help better than others – because I am either a consumer of their services or really love and know what they do, or do/have done this myself –

  • coaches
  • consultants
  • therapists
  • retreat leaders
  • yoga teachers
  • people who work with horses (Equine Assisted Services/EFL)
  • retreat venues
  • event organisers
  • artists
  • creatives
  • women entrepreneurs


(mainly seems to be small businesses lead by women – main painpoint: not enough clients, not enough income, technophobes)

How can I help:

Offer an affordable format for small business owners to build success step by step over a period of time (i.e. one year)

  1. Start with a simple but elegant and attractive/effective website (fast turnaround for me and affordable for the client)
  2. Work a strategy over time to build following/create tribe and turn them into clients
  3. Reach – Interrupt – Educate – Engage: with quality content on a regular and consisten basis
  4. Test, tweak, change, update, add, improve, grow incrementally


Next: Are you clear about this: How do you help these people?

What is unique about your offer/services/approach?

What differentiates you from your competition?

Why should they choose you and not someone else?


Can you answer these questions in a 60 second speech?

Try it! Try it with a friend or record yourself and tweak and repeat until you come to the perfect little elevator speech, the one that makes you feel proud about what you do and who you do it for best, the one that you want to tell everybody.

Have fun with it!


There is a reason why you dedicate your life to what you do! What is it?

Are you ready to do the work to get clarity once and for all so you can switch on your turbo power and reach your ideal clients?

Then I want to share with you some of the best material I have collected from various experts that will help you step by step!

Go to

It’s free.

If you are like me you’ll have a look and say, this is great, I must do this sometime … Don’t be like me.

Just do it already.


As Goethe said:

“Are you in earnest? Seize this very minute:
What you can do, or dream you can, begin it;
Boldness has genius, power, and magic in it.
Only engage and then the mind grows heated;
Begin and then the work will be completed.”

Johann Wolfgang von Goethe


Are you a coach that wants to grow your business online?

 We’d love to see if we can help! 

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

I love helping yoga teachers, retreat leaders, holistic practitioners!


That’s how it all started for me: in 2010 I decided to organise a yoga retreat. So I needed a website.

My friend said, why don’t you do it yourself? It was a daunting idea at the time, but I gave it a go … with one platform first, but didn’t like it, then with another one and another one. Until I got the hang of it. I got into it so much I was still up at 4 and 5 in the morning working away!


Over the years I put a lot of time and passion into my yoga retreat business and website and people started asking me if I could do their website. They were all yoga teachers or therapists. I loved doing every single one of them, it came easy to me as I understood their business and their clientele and had done so much ground work on my own website. What works, what doesn’t work, what needs to be better etc.


When I moved to Tuscany definitely in 2016 (after a few years of back and forth between here and London and Greece) I decided to change my business focus from photography and retreats to website consulting and invested in some powerful education to make sure I would be able to offer the highest standard of services to my clients. The learning curve was steep and there is still and always a lot more to learn.


One of the things I became really passionate about as I dived deeper into everything to do with building a successful website was what I’d call “how to capture your ideal client at first sight”.


Think about yourself: How often do you abandon a website just seconds after finding it? And how often do you stay and really get into the content? What makes the difference between those that you abandon and those that you don’t? Are you aware of what it is that keeps you there? 


Now try this – find a subject you are interested in and google it. Or go look at your competitors’ websites. Find a website that you like and one that you don’t.


  • How does the website make you feel at first sight?
  • How does it do this?
  • Does it inspire trust?
  • Are the messages clear?
  • Are the offers clear?
  • Is it clear how they work?
  • Are you being led through to the information you wanted to find in the first place or is it difficult to find what you wanted to know?
  • Does it solve your problem?
  • Do you know what to do next?
  • Does it make you want to do something next?


How was that? Did it give you some new insight?

Maybe you have a few new ideas on how your own website should look and work.


I’ve put together a virtual workshop to help you prepare your website project.
In this online course I’ve collated various teachings of my favourite coaches.
It will help you get crystal clear on what you offer, what your goals are, who you can help best,  and how to get your message across to your ideal client so you can build trust and a tribe that will want to buy your services.

You can access this now for free – the only thing I ask you is to give feedback, so that I can continuously improve and help others to their success.


Cause I believe in a world where people are free to do what they LOVE doing, as this is their gift from heaven, and I believe that people who successfully do what they love doing make the world a better place!


Websites are a great vehicle for that. They make it possible for you to share your talents, offers and services with the world. And there is someone out there who needs exactly what You‘ve got to offer. So don’t delay. Start now!


Your Talent. Your Calling. Your Business.


Build Your Online Success – Step By Step

The best marketing technique and how to implement it

Here are some golden tips from one of the top marketing experts in the world, Neil Patel. 

1.  Define your core message

There has to be a point to the story – so people know why they should continue to follow you


2.  Decide what kind of story you’re gonna tell

·      One version of storytelling is to incite action – get other people to take action and do something. If you tell a story that motivates people, you can get them to take action.


·      Another way of storytelling is to tell people about yourself. 

You can have a story about yourself, ups and downs you went through, it could be motivational. When people get to know you, they relate more, they’re more likely to follow you. 


·      Conveying value is another way of telling a story

If other people believe in the same values as you do, they’re more likely to relate with you and follow you as well.


·      Educate and pass knowledge on.
When you educate and you’re passing knowledge on through a story, people are much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.


3.  Establish your call to action.


If you get people hooked with your story but then don’t tell them what to do you will not see any conversions. You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be. It doesn’t have to be a major commitment, it doesn’t have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.




Three quick bonus tips

When a good story includes these three main things, it does much better.


1.   You need to have characters.

This allows people to see themselves in the story and be part of it. Always have characters, and make them relatable.


2.   You need a conflict.


Without the conflict, there’s not going to be that hook that gets people in there waiting to figure out what’s happening next.



3.   You need resolution.

You got the conflict, you need the resolution to go with it.


Craft your compelling story

Whether you want to build your own website or hand it over to a professional there are things you must be clear about before you can start the project.

In this free course we have compounded the best actionable steps to prepare powerful content for your website and convey the value of your offer to your ideal custumer.


Jump on now – limited places and for a limited time.

5 things you can fix on your website in the next week to get more clients

Stop wasting time on the Internet!

This is my hope for you. Like most business owners, you are probably distracted and overwhelmed by the possibilities of doing business online. It is true that the Internet is a game-changing tool for collecting leads, attracting customers, growing a business, finding staff, providing awesome customer service and building communities.

The aim of this short e-book is to cut through the clutter and give you some actionable steps that will make a real difference to how your website is performing for your business.

10 things that a good story does

I’m listening to Seth Godin “Marketing – You can’t be seen until you learn to see” on audible (what a great way to get away from the screen and rest my eyes while still being ‘productive’ – I listened while walking here)

walking on the ancient walls of Lucca, Tuscany

and I loved this bit so much that I want to share it with you right now. Seth is actually quoting Bernadette Jiwa here, another interesting person to read.

10 things that good stories do:

  1. Connect us to our purpose and vision for our career and business
  2. Allow us to celebrate our strength by remembering how we got from there to here
  3. Deepen our understanding of our unique value and what differentiates us in the marketplace
  4. Reinforce our core values
  5. Help us to act in alignment and make value-based decisions
  6. Encourage us to respond to customers instead of react to the marketplace
  7. Attract customers that want to support businesses that reflect or represent their values
  8. Build brand loyalty and give customers a story to tell
  9. Attract the kind of like-minded employees we want
  10. Help us to stay motivated and continue to do work we are proud of

How inspiring is this?!

Have you written your story yet?

Here is another great worksheet to start you off if you haven’t already done it – go to Bernadette Jiwa’s website and sign up  to unlock the magic of your story! Do it!

And share your story with us! Love to read your comments below.

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